What Google Says:
Make your business social, across the web. Get found across Google. Get face-to-face with customers. Make social accountable.
Access the Google+ Your Business page here.
Why You Should Use It:
Google+ Business is Google’s answer to Facebook. Google+ integrates seamlessly with other Google products and apps so you can easily manage and share content across all of Google’s stuff.
- The +1 Ranking system is basically a social ranking signal for your business, an indicator of how popular your business is.
- Google Authorship is tied to Google+ and is an important component as a ranking signal.
- Hangouts and Hangouts On Air is a giant chatroom you can use for online group events and live broadcasts.
- Google+ Communities is a great way to increase your brand awareness and be in direct contact with your customers.
- Google+ Events is a great way to promote your business.
- Google+ Business pages, like Facebook pages, allows you to showcase your business.
- Google Places is integrated with Google+ and is a separate business listing page tailored for local businesses.