What Google Says:
Drive measurable traffic to your stores.
Google Offers helps you reach customers and drive measurable traffic to your store locations.
Source: Google Offers For Business
Why You Should Use It:
Marketers and Agencies help drive retailers digital coupon offers through Google Maps App, Google Search, Google +, Google Wallet and of course the Google Offers App. Competitors include Groupon, Living Social, Facebook and Gilt City.
Google continues increasing its integration of Offers into Google Maps as it now can alert users when they get near a business and also when an offer is getting close to expiring. For businesses, you can now assign a budget once you’ve chosen the type of offer you want to create.
Watch this short video here on YouTube to see how Google Offers For Business works:
This Hangout on Air from the Google Offers Team goes into greater depth about how your business can offer deals: