What Google Says:
Google Maps API is a collection of APIs that enable you to overlay your own data on a customized Google Map. You can create engaging web and mobile applications with Google’s powerful mapping platform including satellite imagery, street view, elevation profiles, driving directions, styled maps, demographics, analytics and an extensive places database. With the world’s most accurate global coverage and an active mapping community making daily updates, your users will benefit from a continually improving service.
Source: Google Maps API for Business
Why You Should Use It:
The Google Maps API for Business features API’s (application program interface) so you can serve your raw data in beautiful maps for quick productivity.
Here’s the Introduction to the Google Maps API by Mano Marks:
More Than a Map #morethanamap. Check out the Morethanamap.com community of developers that are using the Google Maps API.
Introducing Analytics for Google Maps API for Business. Learn how Analytics for Google Maps API can help you make better maps for your website or software application.