What Google Says:
Get started in 5 minutes.
Sign-up is quick, easy and free. Simply log-in with your Google Account and verify that you are the owner.
Source: Google Blogger
Why You Should Use It:
Google Blogger makes it easy to create and manage your own blog – no more excuses! Just sign into your Google account, head over to the Blogger Start Page and start your own blog – how simple is that? Don’t like it? See WordPress, Tumblr, Webnode, Simplesite and Mozello.
If you want to set up a blog or website for your small business you could do that quite easily using Google Blogger. There’s a good guide by Ian Lamont on how you can do that here.
Have a look at the Quick Tour of Blogger here on YouTube:
There’s a whole bunch of helpful videos on the Blogger Channel on YouTube that you can find here.