What Google Says:
The AdWords power tool.
Google AdWords Editor is a free, downloadable Google application for managing large AdWords accounts efficiently. Download your campaigns, make changes with powerful editing tools, then upload the changes to AdWords.
Why You Should Use It:
If you’ve got a big Adwords account to take care of then this will help you a lot:
- Use bulk editing tools to quickly make multiple changes.
- Export and import files to share proposals or make changes to an account.
- View statistics for all campaigns or a subset of campaigns.
- Copy or move items between ad groups and campaigns.
- Keep working even when you’re offline.