What Google Says:
Get started in 5 minutes. Sign-up is quick, easy and free. Simply log-in with your Google Account and verify that you are the owner.
Source: Google Places
Why You Should Use It:
Important – Register your business for free on Google Places for Business so customers can find you right away on google and get directions – important for your Google website ranking. Premium services offered are Goggle Offers and Google Adwords Express.
There’s also an Android App so you can manage your business on the go.
There’s an intro to Google Places For Business here on YouTube:
You can check out all the videos on the Google Places YouTube Channel here.
And from the Get Your Business Online Group, they show you how to get your business listed on Search and Maps using Google places:
For an even more in-depth look at how to get found using Google Places for Business check out this Help Desk Hangout with Joel and Vanessa form the Places team: